Mann Made Media worked with Standard Bank to deliver a training conference in Hangzhou China between Standard Bank and ICBC China. The goal of the event was too strengthen the relationship between these new partnerships, impart some of Africa & Standard Bank’s culture to ICBC, and take a relatively formal training environment and make it fun.
Mann Made came up with the theme, “Harmony Through Partnerships”, a thread that ran through all aspects of the conference. 9 video modules, powerpoint presentations styled for the theme, and icebreaker activities (all in mandarin) communicated Standard Bank’s message beautifully.
The task was no small feat: from initial creative to completed event in only 6 weeks, all in a foreign language and culture. Mann Made heavily researched Chinese culture in order to be fully relevant to the audience. The training was considered highly successful by both Standard Bank and ICBC and facilitated a stronger “Guanxi”, or relations (mandarin), between the two banks.