All too often, a sales convention or a training intervention is limited to the time and the venue of a conference. But how can we maximize the client investment and create real and long-lasting value for the organisation?

This was the question posed by our clients at Standard Bank PPB Africa after we produced their recent Sales Summit. As usual with creative clients who want to push the envelope, the brainstorm results were surprising and exciting.

We conceived a multimedia pack of written materials containing instructions, questions and feedback forms, together with a call for video and stills footage feedback and commentary from all members of our video audience right across Africa.

The core idea is that rather than passively watch the video productions, the audiences are invited to give real usable feedback in multimedia formats that will be broadcast on internal TV. It will also create real on-the-ground feedback data that can be used in future conference gatherings, and finesse the sales activities of all countries in the future.

Once again we are fortunate to be working with an innovative client who is looking for cutting-edge thinking from their communications partner. We are delighted to be moving forward together.