Mann Made Media was very pleased to win the pitch for the Sasol Blue Crane Awards, not least because it gave the team the opportunity to delve into a uniquely proudly South African company that is also one of the most innovative technology brands in the world.

The theme of ‘2010 Excellence’ sought to align the achievements of the nation hosting the World Cup Soccer tournament with the achievements of the Sasol departments and business units in respect of each award category.

Mann Made Media created a series of exhilarating animations using the flag symbol as the device to link the excellence of the awards to the extraordinary achievements of the nation over this period.

The power and the prestige of the awards were further enhanced by carefully scripted links for the MC connecting the thematic link to 2010 Excellence.

The evening far exceeded the expectations of Sasol, and allowed the Mann Made Media team to bring their diverse talents together to achieve a new level of experiential excellence for an exciting new client.