The explosion of digital data storage is invaluable to us at Mann Made Media – not only for the operational value of instantly retrievable video and multimedia materials, but also as a service we offer our clients.
When we talk about ‘corporate memory’ we are most often referring to the cultural history of a company or organisation. Too often this memory rests in the minds of older employees as anecdotes, or as tapes, pictures and documents locked in the physical archives of discarded boxes stowed away in dusty basement rooms.
In both instances unlocking the power of this resource can be haphazard and unproductive and so much of this innate value can lie untapped and inaccessible.
This is just one reason why the explosion of digital data storage is invaluable to us at Mann Made Media – not only for the operational value of instantly retrievable video and multimedia materials, but also as a service we offer our clients.
To date we have archived around 88 Terabytes of data since we started our digital archiving system just two years ago. This is the equivalent of over 18,700 DVD’s. (If we had to archive that way, we’d need a stack of DVD’s about 260m high!) At DVD video quality, 88TB would be enough to hold just short of 6 years of continuous video.
To put this in perspective, it is estimated that the total Internet traffic for the year 1993 amounted to approximately 100TB.
But the real value of archives is what you can do with them, and when you consider that the Apollo 11 Landing Module needed just 74KB of memory to land on the moon you can appreciate what we can achieve with vision, creativity and a vast library of visual resources at our command.
Which is why we’re happy to see this vast repository of client collateral as one small step for Mann, one giant leap for Mannkind!





