It’s not often one gets to meet international movie megastars that you’ve never heard of, but Aki and Pawpaw from Nollywood are exactly that. With over 100 movies to their credit and a fanatical following throughout Africa – including South Africa – these movie icons draw crowds wherever they go. Which is why Mann Made Media client, AG Cellular, uses them to promote their phones and airtime contracts.

The problem for AG Cellular was that they just weren’t getting the most value out of the relationship and so we were called in to leverage some opportunities. A quick brainstorm ensued with the two diminutive giants of stage and screen resulting in two TV commercial ideas, a Diski Dance session, a photoshoot and plans for an ongoing Mobile TV comedy drama series!

AG Cellular was working under extreme time pressures and so – true to form – Mann Made Media set up a full studio shoot featuring stills and video cameramen and crew, lighting, sound, props, costumes, and a cast of Diski Dancers… for the very next day!

For the Mann Made Media team, one of the most interesting and rewarding experiences of working on this project is in discovering and leveraging an absolutely massive market of consumers and talent that was previously unknown to us.

Look out for Aki and Pawpaw appearing on an AG Cellular mobile screen near you soon.